Unlocking Success: The Amazon Emerald Program and Its 3P Notifications

In the ever-evolving landscape of e-commerce, Amazon has consistently demonstrated its commitment to enhancing the seller experience and fostering success. With its latest initiative, the Amazon Emerald Program, the e-commerce giant continues to pave the way for sellers to thrive in the competitive marketplace. This program, designed to provide third-party (3P) sellers with valuable insights and notifications, is poised to revolutionize the way sellers manage their operations on the platform.

What is the Amazon Emerald Program?

Announced recently, the Amazon Emerald Program has captured the attention of sellers across the platform. This program represents Amazon’s dedication to creating an ecosystem where sellers can not only establish their businesses but also achieve remarkable growth. At its core, the program introduces a suite of 3P notifications that offer sellers a deeper understanding of their operations and performance metrics.

Why the Buzz Around 3P Notifications?

Imagine having a virtual assistant that keeps you informed about your business round the clock. Well, that’s precisely what the Amazon Emerald Program’s 3P notifications aim to achieve. In a marketplace as dynamic as Amazon, timely information can be the key to making informed decisions. These notifications cover a spectrum of critical areas, including order fulfillment, inventory management, and customer reviews. Sellers will now have the power to address potential issues proactively, resulting in enhanced customer satisfaction and operational efficiency.

Empowering Sellers Through Data Insights

In the world of e-commerce, data is synonymous with power. The Amazon Emerald Program recognizes this fact and empowers sellers with valuable data-driven insights. Sellers gain access to metrics that shed light on their performance, such as sales trends, order metrics, and customer feedback. Armed with this information, sellers can fine-tune their strategies, identify growth opportunities, and optimize their product offerings. This data-driven approach marks a significant step forward in helping sellers build successful and sustainable businesses.

What Types of Amazon Emerald Program Apps are Available to Amazon Sellers?

Currently, there are seven Emerald apps accessible to sellers. These apps can be linked to Amazon Emerald by locating them in the Amazon Appstore and synchronizing them using your MWS keys.

InventoryLab is an all-in-one app now available in the Amazon Emerald Program that can help you easily track your inventory, calculate your profits, and make informed decisions about pricing and sourcing. Sellers can also utilize features like listing tools, accounting integration, and profitability reports.

InventoryLab - Amazon Emerald Program App

BuyBoxBuddy, from SellerEngine, automatically adjusts your prices to remain competitive in any environment. With its intelligent repricing algorithm and customizable rules, you can convert more customers without getting into price wars that erode profitability.

buy box buddy - Amazon Emerald Program App

Seller Legend is an all-in-one suite of tools to help you stay on top of how your business is performing. With its Marketplace Dashboard you can customize tiles to show your sales, costs, promotions, and much more. Its Product Dashboard gives you an ASIN-by-ASIN view of your business, including profitability, inventory, sales rank, returns, and PPC costs.

Seller Legend - Amazon Emerald Program App

The best time to fix a problem is before your customers catch it. SentryKit helps you nip issues in the bud through its 24/7 listing and account health monitoring. Crucial alerts, such as low inventory notifications, can ensure you are notified of problems early on, allowing you to address them before they escalate.

Sentry Kit

5) Getida

GETIDA helps sellers discover and manage financial and inventory-related discrepancies. With its data visibility technology and high recovery rate, GETIDA is a leader in auditing and reimbursements for Sellers who use Fulfilled by Amazon (FBA), Merchant Fulfilled Network (MFN), or Seller Fulfilled Prime. When a discrepancy is found, GETIDA’s dedicated case management teams handle claims directly with Amazon on your behalf.

Getida - Amazon Emerald Program App

With a suite of tools that includes business analytics, email campaign automation to gain more customer reviews, and maximizing your PPC spending using a rules-based system to optimize your advertising cost of sales (ACoS), tool4seller offers an all-in-one solution to help you manage multiple parts of your business.


Jungle Scout helps sellers locate profitable opportunities in the Amazon store, find top suppliers, launch new products, and optimize your business through listing and review automation tools. Jungle Scout’s Keyword Scout tool, can assist you in creating high-conversion listings and developing effective PPC campaigns.


How do I enable notifications from Amazon Emerald Program apps?

For new users of an Emerald app

To enable notifications for an Amazon Emerald app you will need to grant permission to the application:

  1. Locate the app on the Selling Partner Appstore and access its detailed page. Then, click on “Authorize Now.”
  2. Consent to receiving app notifications from the developer, allowing them to be shown in the Selling Partner Appstore.
  3. Follow the provided guidelines to reach the developer’s website for registration.

Once the registration and authorization processes are finalized, you’ll start receiving notifications from the app. To access notifications from the Emerald app, simply use the notifications dropdown within the Selling Partner Appstore. Alternatively, you can also find the Emerald app notifications card on the Seller Central homepage.

Please note that these steps should be repeated for each individual Emerald app that you wish to authorize.

For existing app users

If you are currently using one or more Emerald apps actively, you need to renew authorization for these apps in order to allow notifications. To do this, navigate to the “Manage Your Apps” section, and then click the “Re-Authorize” button corresponding to each individual Emerald app.

How do I find Amazon Emerald Program apps?

In the Selling Partner Appstore, you’ll notice an “Emerald App” badge adjacent to the titles of enabled applications within your search outcomes. This badge will likewise be visible on the detailed app page as well as on the “Manage Your Apps” page.

How can you view notifications from Emerald apps?

After granting authorization to an Emerald app, you can check for new notifications by navigating to the “Emerald App Notifications” card on the Seller Central homepage. Alternatively, you can also find them in the notifications dropdown within the Selling Partner Appstore.

Final Thoughts

As the e-commerce landscape continues to evolve, sellers need tools that empower them to stay ahead of the curve. The Amazon Emerald Program, with its innovative 3P notifications and data-driven insights, is poised to become a game-changer for sellers on the platform. By putting valuable information at sellers’ fingertips, Amazon is fostering an environment where businesses can thrive, adapt, and succeed in the dynamic world of online retail.

Incorporating the latest in e-commerce technology, the Amazon Emerald Program cements Amazon’s position as a true partner in sellers’ journey toward success. With this program, Amazon once again demonstrates its commitment to driving innovation and growth across its vast marketplace, while sellers stand to benefit from a more informed, empowered, and prosperous selling experience.

Are you an app developer interested joining the Amazon Emerald program?

The Emerald program is currently in its Beta stage and an invite-only program. Amazon testing the Emerald experience with a limited set of apps and will provide more information as broader opportunities for involvement develop.  So, keep an eye out for future updates to this post. 


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